Real Estate Agents Guide To Creating Instagram Videos

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Video is the future of digital marketing. It's been projected by various tech companies that by 2019, 80% of the world's Internet traffic will be video... which basically means one thing: if you're not creating video content for your brand, you better start soon.

Instagram Stories are a great way to share quick, low-maintenance videos for your audience, and the tools you need are right in front of you!

As a real estate agent, what could you do with 15 seconds?

Show a new listing, Highlight fun facts of renting vs buying, Quick tips of how your client can stage their home before an open house?

Be sure to keep the video short and sweet! Instagram stories can be uploaded as long videos and broken up into separate stories, but to capture audience attention keep it all no longer than 15 seconds per video.

All you have to do when you're done is save the video to your camera roll, and upload straight from your phone. It doesn't get much easier than that!

People are much more likely to engage with something that captures their attention, and a video on Instagram is the perfect platform to achieve that engagement!

While you may not earn your next big home buyer or seller lead by posting these short videos on your social network, using Instagram for marketing your company, its culture, and your value proposition can improve your business reputation and help you reach parts of your audience (and prospective leads) who have yet to engage with you online.

So now it’s time to think outside the box! How can you leverage the latest video features in Instagram to make your personal brand stand out?

VIDEO TIPS

Whether your new to editing or consider yourself a pro, I think it's important to keep a few things in mind. I have listed my top 5 tips for editing videos to help make sure your video is the best of the best!

1. Set Specific Goals

Before you even start shooting, lay down some goals. How do you want to engage your audience? Informing? Sharing your day? Call To Actions? Whatever it may be, write them down first, and it will help you with our second tip.

2. Plan and Schedule

Now that you know why you are putting together your videos, it’s time to take a look at what you will put out there. We’re all about pre-planning to make the job easier, so once you have your list, create a schedule that will help you have timely and relevant videos to shoot and post. You can use a simple spreadsheet or your online project management system.

3.  Make Your Video GREAT!

• Shoot with natural light, and block out light that is blots out your face or background. You can experiment with a practice shot and adjust position and curtains, for example, to make the shot just right.

• Don’t feel the need to memorize nor read what you are going to say. This not only helps you keep your presence organic but also helps you practice sticking to the main points. Also, don’t be afraid if it’s not perfect.

• Show, don’t tell. If you have something to feature, feature it. You might have to move your phone around if you are shooting yourself, but at least you are changing up the scene and providing more interesting angles (not that you alone aren’t one!).

Top Editing Softwares

  • iMovie or Windows Movie Maker
  • Final Cut Pro
  • Adobe Premiere Pro

Video Term Directory

I thought I would share with everyone a few of the most common film terms used and their definition so that you will have a better understanding when discussing your next video. 

AERIAL SHOT – Filming a shot from above through use of plane or helicopter. Should be used only when necessary due to the costs involved.

ANGLE – AKA camera angle. The viewpoint from which the subject of the shot is depicted

APERTURE – A measure of the width of the opening allowing light to enter a camera..

BALANCE – How elements such as light, sound, and movement work together within a film’s visual frame.

B-ROLL – is supplemental or alternative footage intercut with the main shot.

CLOSE-UP – A shot in which the subject is larger than the frame, revealing much detail.

CONTINUOUS – Action moving through multiple locations without interruptions.

CUT – A change in camera angle or placement, location, or time. “Cut” is called during filming to indicate that the current take is over.

CUTAWAY – A sudden shift to another scene of action or different viewing angle; or a shot inserted between scenes to effect a transition (as a bridging shot).

DEPTH OF FIELD – The distance between the elements in the foreground and background of a shot that appear in sharp focus.

ESTABLISHING SHOT – The first shot of a new scene that introduces the audience to the space in which the forthcoming scene will take place.

EXTREMELY LONG SHOT – When the camera is placed an extremely far distance from the subject.

FRAME – Each individual photographic image making up the film. Also refers to the area of the picture seen on the screen.

FRAME RATE – The rate at which film stock passes in front of the aperture while filming. Scenes shot at a higher frame rate appear slowed down when projected, while scenes shot at a lower frame rate appear unnaturally fast when projected. Also called frames per second (FPS).

HIGH-ANGLE SHOT – When the scene is filmed from above; often to make the subject(s) appear smaller.

MEDIUM SHOT – Camera shot from medium distance, typically above the waist. Allows viewers to see body language, but not facial expressions.

MONTAGE – Editing a sequence of shots or scenes together in a continuous sequence to more quickly convey information over a period of time.

PAN – The action of rotating a camera about its vertical axis. Related to a tilt, the action of rotating a camera up and down its horizontal axis.

POINT OF VIEW (POV) – A shot from the vantage of the eyes of a character to show the viewer what the character is seeing.

POST-PRODUCTION – Work performed on a movie after the end of principal photography. Usually involves picture and sound editing and effects.

SHUTTER SPEED – The length of time that a single frame is exposed for.

VOICEOVER – Voice heard while an image is projected but not being spoken in sync with one of the characters appearing on screen. Used to suggest a character’s thoughts or recall of something said earlier, or to provide objective (extra-diegetic) narrative or commentary.

ZOOM SHOT – A shot in which the magnification of the objects by the camera’s lenses is increased (zoom in) or decreased (zoom out/back).


Alexis Shaak