Social Media Mistakes Your Business Can't Afford To Make
Have an established business, or just getting started, you NEED social media. Everyone and their mothers have been telling you this. “Just set up a profile & start posting. It so easy” Yeah, it can be easy, but there is so much more to successful social media than just setting up a profile and posting whatever you feel like.
To be honest, so many people running businesses just aren’t aware of this. They think that because they have the accounts and they post to their accounts a couple times a week that they are actively utilizing social media marketing. No offense, but that is not true. Today, I am going to tell you some of the popular mistakes people make with their social content and ways to improve them.
1. FAILING TO COMPLETE THEIR PROFILE: This seems like a no brainer, but you’d be surprised how many businesses fail to fill out their social media profiles. In today’s tech world - that is almost the equivalent of not fully finishing your resume. To complete your profile you NEED a professional profile photo (a headshot or company logo), a relevant header image, a short bio, your office hours if applicable, and a website.
PRO TIP: For your bio, you only need about 2-3 sentences. So instead of copy and pasting your bio from your website, turn it into your elevator pitch. Example: My company, TwinFin Media and Marketing’s Facebook bio is: Your one stop marketing shop that helps your small business grow! Short, sweet, and to the point.
2. POSTING THE SAME POSTS ACROSS MULTIPLE SOCIAL ACCOUNTS: This does not mean you can’t post the same article across your accounts. This means change your verbage, tone, and timing. Different accounts expect different posts. For example, your friends on Facebook are more willing to read your 10 sentence post and watch the corresponding video, than your Twitter followers who are looking for a quick call to action with a catchy photo. Same content presented differently.
PRO TIP: When it comes to posting the same content across the board, remember that you probably have duplicate followers, so posting it all at the same time will be annoying and redundant to those people. Look to see when your audience is engaged the most on each platform, and post around those times!
3. IGNORING YOUR COMMUNITY: So many people get hung up on all the “rules” and posting the right content at the right time, that they fail to engage with their audience. Social media is such a critical form of communication in today’s society that businesses need to invest the time engaging with their audience.
PRO TIP: Scheduling your social media posts ahead of time will free up time and allow you to spend more time with your audience.
PRO TIP 2: An effective way you can engage with your audience is to like the posts of people who follow you, and maybe re share their posts if they are relevant to your niche and you think your audience will enjoy it. This will show your audience that you are present and listening to them!
4. ONLY TALKING ABOUT YOURSELF: A lot of people forget that social media is a constant conversation. It allows you to talk to your friends, your audience, and potential clients in a unique way. In real life, would you just focus on talking about all of your latest projects, discoveries, or events, and never ask the other person what they are up to, or even just their opinion. Most likely, the answer is no. There is no problem in promoting your own stuff, but think about maybe reaching out to help others who are struggling in the niche you are an expert in, asking your followers opinions, or sharing your influencers content. Not only will this make you an active voice in the community, it will humanize your brand at the same time. Remember, people do businesses with people, not companies.
5. BEING TOO TRANSPARENT: Showing transparency on social media is a good thing. People love a sneak peak into your day, a behind the scenes look at a latest project, even insight on how you deal with difficult clients. Its fun to hear about how someone else runs their day and what they are up to, but some people take it way to far. No one wants to hear the play by play of conflicts with clients, directly sharing complaint emails, or just overall information that is way to personal to be sharing with your audience. Remember you are representing a business and not posting to your personal accounts. Posting negativity reflects poorly on the your companies reputation. Instead, you want to show that your company embodies positivity. If your business has a problem and you think it is worth sharing because it could help it someone out who may be in a similar situation, don’t forget to share the positivity in the situation. Show how the resolution was a good thing, and worked out for the best.
Have you been making any of these mistakes? Do you know any other social media DO NOT's that you'd like to share? Leave a comment below, I'd love to hear from you!